4/27/2023 0 Comments Doubletake consignmentRather than creating waste through high fashion clothing, DoubleTake creates a platform for sellers and buyers to consume responsibly.Short Hills, Englewood, Red Bank, Ridgewood, NJ, Through a small vision inspired by a wasteful closet, Kessler began DoubleTake and watched it expand. The small business has differentiated itself as being both luxurious and environmentally-friendly. Their business model has stood the test of time, as DoubleTake has lasted over three decades. Across its three store locations, DoubleTake has saved 5,400 pounds of clothing (New Jersey Sustainable Business Registry).ĭoubleTake Boutique motivates its customer to appreciate sustainability. Fortunately, DoubleTake has made a quantifiable impact on textile waste in America. That amounts to 26 billion pounds of textiles” (Goldberg). According to the Huffington Post, “the average American will toss out eighty-one pounds of clothing this year. For society, it helps people to live in a closed-loop economy where waste is avoided. DoubleTake is a positive influence in its community.ĭoubleTake maintains a sustainable atmosphere sustainable consumption undergirds the business model. Furthermore, by recycling clothes, DoubleTake’s has helped the local government reduce waste disposal costs. ![]() DoubleTake popularized the idea of recycling within the communities it caters to and offered the platform to foster that goal. ![]() Also, the business provides an incentive to donate the donor receives 50% commission if the product sells. Kessler confidently stated, “we never worry about supplies because we always have enough.” People continuously consign their clothes to DoubleTake for sale because of its good reputation. So, our team asked how the company ensures the supply of clothes and the turnover of inventories. During an interview, Kessler explained, “A good year for us is when we get thousands of pieces in, and we sell just as much.” Of course, there is a question of securing the inventory of clothing. Kessler is confident in the impact of her business model. By collecting used clothes and reselling them, DoubleTake collects revenue while facilitating recycling in its local. They also have a system in place where consignors can get paid with store credit instead of cash to encourage buying other consigned clothing rather than more overproduced goods.ĭoubleTake has made Sustainability its primary mission. Furthermore, DoubleTake gives its customers the option to purchase responsibly. By only selling pre-owned clothing, DoubleTake produces no textile waste. DoubleTake’s entire business model is built around sustainable consumption. But the company embodies Goal 12 nonetheless, Responsible Production and Consumption. ![]() Indeed, DoubleTake predates the goals by more than 20 years. Kessler did not have the UN Sustainability Goals in mind specifically when founding DoubleTake. Decades later, others joined Kessler once they saw her vision of DoubleTake DoubleTake has grown to include two other store locations in New Jersey. Kessler managed to start her company through personal funding with the first store in Short Hills, New Jersey. DoubleTake’s business model cuts down on textile waste and contributes to responsible consumption. The creation of consignment shops like DoubleTake has allowed for clothes to live past the time that the original buyer is bored of wearing them. Consumers buy a ton of clothes only to toss them when they are still in good condition. Clearly, textile waste is an operating problem in the developed world. The more affordable it became to buy new clothes, the more people thought of clothes as disposable” (Waxman in Time 2018). “The industrial revolution introduced the mass-production of clothing, changing the game. Unfortunately, there is a long history of waste in the fashion industry. DoubleTake was able to capitalize on this concept by accepting only designer clothing to showcase a more high-end side of consignment and thrifting. And I walked into this clothing store and realized I could do something better, and I thought that it was time for consignment to be more upscale.” Clothes, like antique furniture and house décor, may be appreciated by more than one owner. “I decided to go into a consignment shop in New Jersey. She explained it: “I had an abundance of clothing that I wasn’t wearing anymore.” Although she was not using them, the clothes were too valuable to throw away. Through its emphasis on waste reduction, DoubleTake embodies sustainable values and promotes environmentally-friendly habits.ĬEO Marci Kessler founded DoubleTake after an experience with her own closet. ![]() Locals consign pre-owned clothing to be sold through DoubleTake.
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